Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic. Over the years, the brand has grown to become synonymous with sparking white clothes. for its consumers.

Surf Excel, launched in 1948 under the brand name Surf in Pakistan and later launched in India in 1959.

Tide is craved for whiteness

Active Wheel Blue Bar: * The largest selling detergent brand in India. * Used by over 1 in 2 households in India * Famous for using Bollywood stars as its Brand Ambassadors.