Mirinda is an international soft drink brand from Spain that was launched in India in 1991. The irresistible taste of Mirinda was communicated through our 1996 ?Mirinda Men? campaign, the 2000 ?Taste Pe Atka, Mirindaaaa? campaign and the ?Taste Aisa Chaye Character Fisla Jaye? campaign of 2003.In 2008, the brand decided to up the ante and deliver a brand philosophy that would resonate strongly with consumers. Consequently, Mirinda adopted a bold and vibrant colour, great orangey taste and sparkling bubbles that encouraged one to be more carefree, spontaneous and playful and occasionally give in to an impulse of uninhibited fun. This was conveyed through the ?Pagalpanti Bhi Zaroori Hai? campaign with Asin in 2008. In 2009, Mirinda established orange as the core of the brand with ?Orange Dikha Toh Mooh Bola Mirindaaaa?.